Selling to Steve Jobs: Unlocking the World of Apple's Most Secretive Executive

Book Review

Selling to Steve Jobs: Winning Business from the World's Most Creative CEO by Leigh M. Buchanan is a fascinating account of the experiences of sales executives and entrepreneurs who successfully negotiated business deals with the legendary Apple co-founder, Steve Jobs. The book offers unparalleled insights into Jobs's unique sales approach, his unwavering commitment to innovation, and his relentless pursuit of excellence.

selling to steve jobs: simple silicon valley lessons learned: secrets to selling intellectual property in the silicon valley

by Anderson Cooper

4.6 out of 5

Language	:	English
File size	:	168 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	68 pages
Lending	:	Enabled

FREE

Unveiling the Secrets of Sales Success

Through a series of compelling case studies, Buchanan reveals the specific strategies and tactics that sales professionals employed to captivate Jobs's attention and secure his business. The book's key takeaways include:

• Understand Jobs's "reality distortion field": Jobs possessed an extraordinary ability to envision and manipulate reality to his advantage. Salespeople who recognized and embraced this aspect of his personality were better equipped to navigate his unconventional thinking.
• Demonstrate unwavering belief in your product or service: Jobs sought out businesses that shared his passion for innovation and disruption. To impress him, salespeople had to exude confidence in their offerings and articulate a compelling vision for how they would revolutionize the market.
• Focus on value, not price: Jobs placed premium value on innovation, design, and user experience. Salespeople who emphasized these attributes, rather than engaging in price negotiations, were more likely to pique his interest.
• Be persistent and relentless: Jobs was notorious for being difficult to reach and even more challenging to convince. Successful sales executives demonstrated unwavering determination and a willingness to go the extra mile to secure a meeting or close a deal.
• Build a strong personal rapport: Jobs valued relationships and loyalty. Salespeople who established a genuine connection with him, based on shared values and a mutual respect for innovation, often gained a significant advantage.

Lessons from the Master

Beyond its practical guidance, Selling to Steve Jobs also provides valuable insights into the mind of one of the most influential business leaders of all time. By studying Jobs's sales philosophy, readers can learn:

• The importance of setting audacious goals and challenging the status quo.
• The power of empathy and understanding the needs of your customers.
• The value of design and user experience in driving business success.
• The essential role of persistence, resilience, and an unwavering belief in your vision.

A Must-Read for Sales Professionals and Entrepreneurs

Whether you are a seasoned sales executive or an aspiring entrepreneur, Selling to Steve Jobs is an indispensable resource. Its captivating stories, actionable advice, and unparalleled insights into the mind of a business icon will empower you to elevate your sales skills, innovate your products or services, and achieve extraordinary success.

Highly recommended for:

• Sales professionals
• Entrepreneurs
• Business leaders
• Anyone interested in the life and work of Steve Jobs

Free Download Your Copy Today

Don't miss out on this opportunity to unlock the secrets of selling to one of the world's most successful business leaders. Free Download your copy of Selling to Steve Jobs today and embark on a transformative journey to sales excellence and entrepreneurial triumph.

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selling to steve jobs: simple silicon valley lessons learned: secrets to selling intellectual property in the silicon valley

by Anderson Cooper

4.6 out of 5

Language	:	English
File size	:	168 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	68 pages
Lending	:	Enabled

FREE