How To Nail Product Positioning So Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

4.6 out of 5

Language	:	English
File size	:	2092 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	204 pages
Lending	:	Enabled

FREE

A Comprehensive Guide to Creating Products Customers Love

In today's competitive market, it's more important than ever to have a strong product positioning strategy. Product positioning is the process of creating a unique identity for your product that differentiates it from the competition and makes it appealing to your target market.

When done well, product positioning can help you:

• Increase sales and market share
• Build brand loyalty
• Create a competitive advantage

But developing an effective product positioning strategy is not always easy. There are a number of factors to consider, such as:

• Your target market
• The competitive landscape
• Your product's unique benefits

In this comprehensive guide, I'll walk you through the step-by-step process of nailing product positioning for your business.

Step 1: Define Your Target Market

The first step to developing an effective product positioning strategy is to define your target market. This is the group of people who are most likely to be interested in buying your product. To define your target market, you need to consider the following factors:

• Demographics (age, gender, income, location, etc.)
• Psychographics (values, beliefs, interests, etc.)
• Behavioral (Free Download habits, media consumption, etc.)

Once you have a good understanding of your target market, you can start to develop a product positioning strategy that will appeal to them.

Step 2: Analyze the Competitive Landscape

Once you know who your target market is, you need to take a close look at the competitive landscape. This will help you identify your competitors and understand their strengths and weaknesses. To analyze the competitive landscape, you need to consider the following factors:

• Who are your direct and indirect competitors?
• What are their products' key features and benefits?
• How are they positioned in the market?

By understanding the competitive landscape, you can identify opportunities to differentiate your product and position it in a way that will appeal to your target market.

Step 3: Identify Your Product's Unique Benefits

The next step is to identify your product's unique benefits. These are the features and benefits that make your product different from the competition. To identify your product's unique benefits, you need to consider the following questions:

• What are the key features of your product?
• What are the benefits of using your product?
• How does your product compare to the competition?

Once you have identified your product's unique benefits, you can start to develop a value proposition that will communicate these benefits to your target market.

Step 4: Develop a Value Proposition

A value proposition is a statement that summarizes the unique benefits of your product and why customers should buy it. To develop a value proposition, you need to consider the following factors:

• What are the key benefits of your product?
• Who is your target market?
• What is your product's unique selling proposition?

Your value proposition should be clear, concise, and persuasive. It should also be tailored to your target market's needs and wants.

Step 5: Communicate Your Product Positioning

Once you have developed a product positioning strategy, you need to communicate it to your target market. There are a number of ways to do this, including:

• Advertising
• Public relations
• Social media
• Content marketing

The key is to use a variety of channels to reach your target market and communicate your product positioning in a way that is clear, concise, and persuasive.

Product positioning is a critical component of any marketing strategy. By following the steps outlined in this guide, you can develop a product positioning strategy that will help you reach your target market, differentiate your product from the competition, and achieve your business goals.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

4.6 out of 5

Language	:	English
File size	:	2092 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	204 pages
Lending	:	Enabled

FREE